Your care, clearly explained

Which shampoo suits your hair?

You don't need a complicated routine. Start with cleansing that suits how your hair feels.

24KERATS Zeolite · 250 ml

Zeolite

For frequent washing. The shampoo with zeolite and a balanced pH cleanses gently and, according to the manufacturer, is also suitable after technical treatments.

Suitable if you want a shampoo for your regular routine.

Discover Zeolite
24KERATS Charcoal Detox · 250 ml

Charcoal Detox

For all hair types, except very dry scalps. The formula with bamboo activated charcoal and salicylic acid thoroughly cleanses hair and scalp.

Our salon recommendation: use once a week to remove residue and create a clean foundation for the care that follows.

Discover Detox

Do I need to use both?

No. You don't need both shampoos one after the other at every wash. Zeolite is designed for frequent use; Detox complements your routine once a week. We avoid Charcoal Detox on very dry scalps.

24KERATS Fast Reconstruction Leave-in Hair Mask, 50 ml on a warm studio surface

02 · REPAIR CARE

After cleansing: your repair mask.

Shampoo cleanses the hair and scalp. The Fast Reconstruction leave-in mask then provides targeted care for damaged lengths and supports repair and strength. Cleansing and restorative care work together as one coordinated routine.

Apply to towel-dried hair. Use the appropriate amount, leave on for 3 minutes and do not rinse.

Discover the repair mask
See application & dosage

What comes after shampoo?

In the 24KERATS routine, apply the Fast Reconstruction Leave-in Mask to towel-dried hair. Do not use conditioner or a rinse-out mask in between. Distribute the recommended amount, leave for 3 minutes and do not rinse.

Application and dosage with video

250 ml or 1000 ml?

250 ml is a handy size to try. 1000 ml is a useful supply if you already use the shampoo regularly. Both contain the same formula. The product page shows the current price per 100 ml.

Sandra Iten, owner of Nevanu in Lucerne

Personal advice from Lucerne.

Sandra Iten · Owner of Nevanu

We have used 24KERATS in our premium salon for two years. We handle over 1,000 blonde appointments each year. This experience informs our selection and advice.

Questions about your hair? 041 511 51 51

Product use based on the manufacturer's information for Zeolite, Detox and the leave-in mask. Recommendation on weekly Detox use and scalp suitability: Nevanu GmbH.

24KERATS · The technology

A journey inside the hair.

From the cuticle to the keratin structure: discover in 20 seconds where repair care with peptide building blocks acts.