Woman with long, wavy hair in warm window light – 24KERATS campaign image

Care for stressed hair

Damaged hair repaired from within in 3 minutes.

24 amino peptides. Clinically proven.*

Brittle, straw-like or weakened by bleaching, colouring, heat or environmental stress? The 24KERATS mask penetrates the hair structure and strengthens keratin where damage occurs.

Discover the leave-in mask

Repair care · no rinsing

ApplyLeave for 3 minutesStyle · do not rinse

* Efficacy and clinical claims according to the manufacturer. Home mask: 3-minute processing time. See application and results on the manufacturer’s website

Does this sound like your hair?

What your hair needs. What helps.

You want to keep your length, love your blonde and run your fingers through soft hair. Start with the concern that matters most to you right now.

01

Bleached. Brittle. Overprocessed?

When your lengths feel brittle after bleaching or colouring, they need targeted repair care. The leave-in mask supports repair and strength, continuing your salon care at home.

Discover my hair repair
02

Rough lengths that keep tangling?

Want soft lengths that are easier to comb again? Pair gentle cleansing with targeted leave-in care. The mask stays in your hair – no extra rinsing step.

Build my care routine
03

Dull hair despite your care routine?

Styling residue and excess oil can weigh hair down. Charcoal Detox cleanses thoroughly to prepare hair for the mask. Our recommendation: once a week; do not use on a very dry scalp.

Discover detox for my hair
Woman with wavy hair in warm daylight – 24KERATS campaign image

More than a care step

Your hair. Full of life again.

For the feeling of enjoying your hair down again. For cared-for lengths after bleaching, colour and heat. Discover a leave-in routine that fits your everyday life.
Discover the leave-in mask

Your path to stronger, better-cared-for lengths

Repair at the heart. Cleansing as the foundation.

For damaged hair, the leave-in mask is the focus of your routine. Pair it with the shampoo that suits your hair. You do not automatically need all three products.

24KERATS mask 50ml

Your repair step for damaged hair

Repairing leave-in mask

Restorative care for bleached, coloured and stressed hair. Supports repair and strength and extends the benefits of salon care.

Leave on for 3 minutes. Do not rinse.

50 ml to discover · 150 ml for your routine

50 ml CHF 60.00 150 ml CHF 130.00
Choose the repair mask
24KERATS zeolite 250ml

The start of your care

Zeolite pH Perfector

Gentle cleansing with zeolite for frequent washing, including after bleaching and colouring.

250 ml for home · 1000 ml as a larger supply

250 ml CHF 40.00
View Zeolite
24KERATS detox 250ml

Time for that fresh hair feeling

Charcoal Detox

With activated charcoal for thorough cleansing of sebum and residue. For all hair types, except very dry scalps.

Our salon recommendation: once a week to prepare for subsequent care.

250 ml CHF 40.00
View Detox

Switzerland & Liechtenstein: CHF 9 shipping. We dispatch twice a week. Delivery within 3–5 working days from ordering. Shipping details

Make it your routine

Your repair routine. Made simple.

Wash, use the right amount, leave on for 3 minutes. Do not rinse. Our German-language video guides you through using the mask at home, step by step.

Watch the application video

The technology

Understand what strengthens your hair.

24 amino peptides, biomimetic care and a look through the microscope: explore the technology behind 24KERATS.

Explore the technology
Pencil drawing from the hair shaft through internal fibres to keratin structures

24KERATS · The technology

A journey inside the hair.

From the cuticle to the keratin structure: discover in 20 seconds where repair care with peptide building blocks acts.

Schematic illustration of the mechanism.

Your care. Step by step.

Three steps for your lengths.

  1. Frau trocknet ihr gewaschenes Haar mit einem Handtuch

    01

    Wash & towel dry.

    Cleanse with a suitable shampoo, rinse thoroughly and towel dry your hair.

  2. Frau verreibt die Leave-in-Maske zwischen den Händen

    02

    Distribute the mask.

    Use the amount recommended for your hair length, rub between your hands and distribute evenly through your hair.

  3. Frau mit offenem Haar nach der Anwendung, daneben Kamm und Handtuch

    03

    Leave in & style.

    Leave to work for 3 minutes. Do not rinse. Then style as usual.

See the full application guide

Your wish for softer, smoother hair.

Illustrative rear-view hair comparison: stressed lengths on the left, a cared-for appearance on the right.
Stressed hairA cared-for hair appearance

Your care, clearly explained

Zeolite or Detox?

Both cleanse. What matters is what your hair needs today.

Zeolite mit goldfarbener transparenter Textur und Charcoal Detox mit schwarzer Textur in natürlichen Schälchen auf hellem Marmor

Zeolite

For your regular washing routine

With zeolite and a balanced pH. For gentle cleansing, including after colouring or bleaching.

Suitable for frequent use. Wash according to your personal needs.

View Zeolite

Detox

Weekly cleansing for all hair types

With bamboo activated charcoal and salicylic acid. Cleanses excess sebum and residue from hair and scalp.

Our salon recommendation: once a week for a clean foundation before subsequent care. Do not use on a very dry scalp.

View Detox

You don't need both shampoos at every wash. Choose based on how your hair feels and add the leave-in mask as needed.

Step-by-step application
Sandra Iten, Inhaberin des Salons Nevanu in Luzern

Sandra Iten · Swiss-qualified hairdresser (EFZ) and owner of Nevanu, Lucerne

Trusted in salon practice

24KERATS in everyday salon care.

At Nevanu in Lucerne, 24KERATS has been part of professional haircare for two years. The premium salon handles over 1,000 blonde appointments each year, focusing on the needs of bleached and stressed hair.

Sandra Iten, a qualified hairdresser and salon owner, and her team bring this practical experience to their application advice.

2 years24KERATS in Nevanu’s salon routine
Over 1,000blonde appointments annually at Nevanu
Speak to us personally

Good to know

Your questions about hair repair.

What the care can do, how to get started and when we can advise you personally.

Can damaged hair be repaired?

24KERATS uses TRICHOPOWER™ with 24 amino peptides. According to the manufacturer, this technology supports repair of the keratin structure. The leave-in mask continues reparative and strengthening care at home.

This does not mean every type of damage is completely reversed: care cannot regrow hair that has already broken off or permanently rejoin split ends. For severely damaged hair, we offer personal advice.

Personal haircare advice
2 or 3 minutes – which applies to me?

For the Fast Reconstruction Leave-in Hair Mask at home, leave on for 3 minutes without rinsing. The 2-minute time refers to the separate Reconstruction Hair Mask PRO for professional salon use. Processing time is not a promise to completely reverse all hair damage within that time.

See how to apply the mask
Do I need all three products?

No. For damaged lengths, the leave-in mask is your targeted repair step. Choose suitable cleansing alongside it: Zeolite for frequent washing, or Detox once a week as recommended by our salon. Do not use Detox on a very dry scalp.

Find my starting point
Who is behind the shop?

24KERATS is the haircare brand. Nevanu GmbH in Lucerne operates its Swiss distribution and this shop. Contact us personally with questions about products, application or your order.

Contact & company details
What is the return policy?

Read our return policy before buying. If you have questions about your order or product choice, you can reach us personally.

Read the return policy

Questions about haircare? We are here to help: 041 511 51 51.

Your experience matters

Experiences with our shop

This is about ordering, delivery and our personal advice. Shop reviews do not assess product effectiveness.

Ordered from us? Share your delivery and service experience to help others decide.

Review our shop